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PRIVACY POLICY

Last updated: [10th August 2025]

At Derma Mayfair, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website, book an appointment, or receive treatment at our clinic.

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1. WHO WE ARE

Derma Mayfair is a doctor-led medical aesthetics clinic based in London, UK.
If you have any questions about this policy or how we handle your data, please contact us:
Email: info@dermamayfair.com

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2. THE INFORMATION WE COLLECT

We may collect the following personal information:

Identity & Contact Information

  • Name, date of birth, gender

  • Address, email address, phone number

Medical Information

  • Medical history, allergies, medications, treatment records

Payment Information

  • Transaction details (we do not store full card numbers)

Technical & Website Usage Data

  • IP address

  • Browser type and version

  • Operating system

  • Pages visited, time spent on pages, and navigation paths

  • Information collected via cookies and similar tracking technologies (see section 8)

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3. HOW WE USE YOUR INFORMATION

We use your personal data to:

  • Provide consultations, treatments, and aftercare

  • Maintain accurate medical records

  • Process payments

  • Communicate appointment confirmations, reminders, and important updates

  • Send marketing communications (if you have opted in)

  • Improve our website and services through anonymous usage data analysis

  • Comply with legal or regulatory requirements

 

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4. SHARING YOUR INFORMATION

We will never sell your data to third parties.
We only share your information in the following circumstances:

  • With your consent – for referrals or shared care with other healthcare professionals

  • In a clinical emergency – if urgent additional medical advice is needed from other qualified medical staff to deal with that emergency

  • For second opinions – when obtaining specialist clinical input about your treatment

  • For legal or regulatory purposes – if required by law or to comply with professional obligations

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5. MARKETING & CRM USE

  • We may store your details in a secure CRM system to manage appointments, treatment history, and communications.

  • With your consent, we may use your contact details to send you news, offers, and treatment updates.

  • You can opt out at any time by clicking “unsubscribe” in our emails or contacting us directly.

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6. HOW WE STORE YOUR INFORMATION

  • Information is stored securely in both encrypted electronic records and, in some cases, secure physical paper records.

  • Physical records are kept in locked storage with access restricted to authorised personnel only.

  • We retain medical records for a minimum of 7 years after your last appointment, in line with professional guidelines.

  • When no longer required, your data will be securely deleted, shredded, or otherwise destroyed.

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7. YOUR RIGHTS UNDER UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request corrections to inaccurate information

  • Request deletion of your data (where legally permissible)

  • Withdraw consent for marketing at any time

  • Request that we transfer your data to another provider

To exercise these rights, contact info@dermamayfair.com.

 

 

8. COOKIES & WEBSITE TRACKING

Our website uses cookies to improve your browsing experience and analyse website traffic.

  • Some cookies are necessary for website functionality; others help us improve the site.

  • You can control cookie settings via your browser and through any cookie consent tool we provide on the site.

  • We may use trusted third-party analytics services, such as Google Analytics, to monitor usage patterns. This may collect your IP address, browser type, and browsing behaviour but does not personally identify you.

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9. SOCIAL MEDIA

  • Communication and engagement on our social media channels are subject to the terms and privacy policies of each platform.

  • We will never request sensitive information via social media.

  • If you need to share confidential information, please contact us via email or phone instead.

  • Be cautious when clicking shortened links on social media, as we cannot guarantee the security of third-party content.

 

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10. EXTERNAL LINKS

Our website may contain links to other websites of interest. Once you leave our site via these links, we have no control over the content, privacy, or security of those external sites. We are not responsible for the protection of any information you provide while visiting such sites, and such sites are not governed by this Privacy Policy.

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11. CHANGES TO THIS POLICY

We may update this Privacy Policy occasionally. The latest version will always be available on our website.

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12. COMPLAINTS

If you have concerns about how we handle your data, please contact us at info@dermamayfair.com. We will review your concerns and respond promptly.

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